Born in South of France, Laurence Perez graduated next from the prestigious Institut d’Etudes Politiques ( IEP /Sciences Po ) in Paris.

She went on earning a Master degree in Fashion Management at the French Fashion Institute ( IFM).

She received early recognition for her art directed Yves Saint Laurent campaign “Electrochic” shot by Juergen Teller, featuring Kate Moss. Her keen eye led her to receive one of France’s most prestigious award in the industry,  the “Prix du Club des Directeurs Artistiques” for her Yves Saint Laurent advertising campaign “Les Tableaux” shot by photographer Mario Sorrenti, featuring Kate Moss.

Laurence’s sensitive approach in translating luxury brand’s strategies into inpactful images has challenged and expanded our ideals of femininity, power and beauty.

As Art Director and Partner at Publicis Etnous and  as Creative Director at Agence VoxPopuli, Laurence has led memorable beauty and fashion advertising campaigns.

Her responsibilities and achievements span from the creation of distinctive visuals  – advertising campaigns, catalogues, POS material, brand guides, etc,.. – to the strategical identification of a brand’s core values.

She has earned undisputed recognition for her collaboration with prestigious houses such as Nina Ricci (fashion and fragrances), Thierry Mugler (fashion and fragrances), Clarins Fragrance Group, Yves Saint Laurent, Shu Uemura, Swarovski Fragrances, Christofle, Paco Rabanne, Cerruti, Loewe, Sandro, Kenzo and Givenchy fragrances.

Laurence has collaborated on advertising campaigns and catalogues with established photographers including Inez van Lansweerde and Vinoodh Matadin, Juergen Teller, Mert and Marcus, Nathaniel Golberg, Mario Sorrenti.

Her drive to set new boundaries is leading her to work with the rising fashion photographic talents such as Lachlan Bailey, Will Davidson, Daniel Jackson, Angelo Pennetta, Josh Olins, Miguel Reveirigo.